Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … The post Content Analytics Shouldn’t Be Scary: A Letter...
View Article6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But … The post 6 Ways to Optimize Omnichannel Engagement With...
View ArticleFeature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … The post Feature Announcement: Conversion Rate appeared first on...
View ArticleHow to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost … The post How to Predict Viral Content: The Power of Parse.ly’s Content...
View ArticleApple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are … The post Apple is Making Tracking Harder: What Parse.ly Users Can...
View ArticleHow to Track Traffic From Meta’s Threads
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re … The post How to Track Traffic From Meta’s Threads appeared first on Parse.ly.
View Article3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … The post 3 Main Problems With GA4 and How to Avoid Them appeared first on Parse.ly.
View ArticleUnveiling the Future of Marketing Technology: Insights from the Martech...
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the … The post Unveiling the Future of Marketing Technology: Insights from...
View ArticleLifestyle Audiences Live on Facebook, Technology Readers Still Want Google...
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% … The post Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google...
View ArticleGoogle Removes Key Features From GA4
In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … The post Google Removes Key Features From GA4 appeared first on Parse.ly.
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